When we talk about desirable sports cars, we often associate the word speed with it. However, it is not only this criterion that is taken into account. The brand image, notoriety, comfort, luxury have a great impact on our deepest fantasies and wildest desires.

Based on a very serious study by the World Luxury Association, Objectif Eco is back in the top 10 of the most popular sports car brands in the world.

Focus on an exciting universe filled with many surprises!

Rolls-Royce

Rolls-Royce is really the best of the best in many ways. The classic lines reflect a class sprinkled with dreams and ecstasy.

“The spirit of ecstasy”, the legendary figurehead identifying the brand appeared in 1911 with the first Silver Ghost. It was sculpted by Charles Sykes, at the request of Charles Rolls, who is said to be tired of seeing mascots as frivolous as they are grotesque decorate the calendars of his cars. Claude Johnson, the brand’s technical director, very sensitive to the majesty of the famous “Victoire de Samothrace” exhibited at the Louvre, is said to have asked the artist to take inspiration from it. Concerned about preserving the prestige and aesthetics of the Rolls-Royces, it also seemed logical to him that a replica of a Greek-inspired statue should be placed on top of the radiator, whose shape was even taken from the pediment of a Greek temple.

In 2015, the magic is happening more than ever since Rolls-Royce has seen these sales quadruple in the last 5 years.

Bentley

The car brand, known for its luxury and racing cars, was founded on January 18, 1919 by Walter Owen Bentley, and is headquartered in Cricklewood, north of London.

Bentley won five Le Mans 24 Hours victories in the 1920s with a car powered by a formidable 3-litre engine equipped with aluminium pistons, overhead camshaft and four valves per cylinder.

Just like Rolls-Royce, its direct competitor, the Bentley combines great luxury and sportiness. This is reflected in the grandiloquent success of its latest jewel, the Bentley Mulsanne Speed!

Ferrari

Is it still useful to present this iconic brand for all sports car lovers? Enzo Ferrari was part of the race of lords, born to conquer and rule. His cars were in his image: flamboyant, seductive, respectful. Rarely in the history of the automobile has there been such a fusion between a man and a brand.

Lamborghini

At forty-five years old, Ferruccio Lamborghini, a clever mechanic, was a happy man. He was rich, recognized, and could taste all the good things in life… One day, overwhelmed by the whims of his Ferrari and especially stung by the sovereign contempt of the Commendatore, he simply decided to do better. By creating your own brand….

Born under the sign of the bull, Ferruccio Lamborghini made the powerful animal the emblem of his company; an interest in bulls that went far beyond the stars. He was also passionate about bullfighting and totally captivated by fighting bulls to the point of giving his cars the names of prestigious breeds bred in Spain: Miura, Islero, Uracco!

Maserati

Maserati’s story is above all a family story, that of a clan of five brothers who devoted their lives to the famous brand, but also a story of passion, that of running. During Maserati’s first forty years, competition was the sole and only concern of its founders.

In Europe and worldwide, the Maserati brand is breaking all growth records.

The red trident brand has seen its sales explode over the past three years: from 5,000 to 32,000 copies sold. With the same horizon, the Italian manufacturer is targeting 75,000 sales, 110 times more than twenty years ago.

Aston Martin

Lionel Martin is, like thousands of British people, a motor racing freak at the beginning of the 20th century. In 1913, he won the Aston-Clinton race. The young driver will add part of this name to his own to give birth to the prestigious Aston Martin brand.

Today the Aston Martin is a sure thing. In addition, some models are particularly favoured by collectors for their potential to increase their rating level (example Aston Martin DBS from the 70s).

Bugatti

Bugatti Veyron Grand Sport or The Final doesn’t mean anything to you? Of course I do! Bugatti even at the foot of the podium remains a rolling legend.

The replacement for the current Bugatti Veyron will be called Bugatti Chiron, in honour of one of the brand’s golden age drivers.

More than 1500 horses under the hood. A torque of 1500 Nm, and 0 to 100 km/h shipped in 2.0 seconds. The car will give us a top speed of 467 km/hour.

2016 will unveil this new toy.

Spyker

It was in October 2000 that the brand reappeared at the Birmingham Motor Show, where the Spyker C8 Spyder was presented.

In the mid-1990s, Dutch engineer Martin de Bruijn produced the Silverstris, a first prototype using the Audi A8 engine. In 1997, the meeting with the Dutch businessman Victor Muller, owner of textile manufacturer McGregor and a great car enthusiast was decisive. A new Dutch company Spyker Cars N.V. was created, but with no link to the old Spyker except the right to use the trademark.

On December 18, 2014, Spyker, who had been under the supervision of a director for two weeks, was declared bankrupt. 1.

This decision was challenged on February 3, 2015 by Victor Muller, the brand’s owner. The courts finally found in his favour and cancelled the bankruptcy. Today, the manufacturer is therefore in a situation where he is protected from his creditors and free to implement his recovery plan. Thanks to a major loan, he plans to bring to life the B6 Venator concept unveiled at the 2013 Geneva Motor Show, but also to study an electric sports car designed in collaboration with an aircraft manufacturer. “Sources: Wikipedia”

Pagani

The Pagani Zonda is the model that has revealed the Italian brand’s expertise in sports vehicles to the world. Many versions of the Pagani Zonda have been produced, but all benefit from the same recipe: original Mercedes-Benz V12, contained weight and power exceeding 600 hp. Add to that an exemplary finish and sublime design and you have a supercar with prices ranging from 1 to 2 million euros. Here, the Pagani Zonda R, which can reach 2.2 million euros.

Koenigsegg

The Swedish manufacturer continues to make custom-made cars with extraordinary cars that now use performance hybridization.

The firm’s latest model, the Koenigsegg Regera, will push your limits ever further, harder, and faster! 1500 hp and 400 km/h shipped in just 3.2 seconds. No more need to take a TGV!